Introducing COCIE AI: A New Chapter in Programmatic Innovation

Oulu, Finland – December 1, 2024 –  The digital advertising landscape is constantly evolving, and staying ahead requires innovation, agility, and a vision for the future. With that in mind, we’re excited to announce our rebranding from Cocie Media to COCIE AI, marking a pivotal shift in our business strategy and reinforcing our commitment to revolutionizing programmatic advertising.

Why the Change?

As the AdTech ecosystem evolves, so do the needs of our partners—DSPs, media agencies, and brands. The programmatic industry is demanding advanced contextual targeting solutions for Connected TV (CTV) and a more refined approach to inventory curation. To meet these needs and drive the future of programmatic advertising, we have transitioned from our initial focus on publishers’ inventory monetization to a model that prioritizes buyers’ success in an increasingly complex landscape.

Our New Focus: Advanced Contextual Targeting and Curation Services.

1. Advanced CTV Contextual Targeting Solutions

COCIE AI is now dedicated to developing unique and cutting-edge CTV contextual targeting solutions. With the rise of CTV as the centerpiece of digital advertising, traditional targeting methods fall short in delivering the precision and relevance advertisers require.

• Our Mission: To provide buyers with the tools they need to access highly relevant and scalable inventory, ensuring ads are delivered to the right audience in the right context.
• How We’re Different: Powered by AI and machine learning, our solutions go beyond current industry standards, offering unparalleled insights and targeting capabilities that set a new benchmark for the programmatic ecosystem.

2. Inventory Curation Services

In addition to contextual targeting, COCIE AI offers curation inventory services designed to address the programmatic supply chain’s inefficiencies.

• What We Do: We create tailored inventory packages that combine premium supply with advanced targeting strategies, giving buyers unmatched control and transparency.
• Who Benefits: DSPs, media agencies, and brands can access bespoke curated deals that ensure their campaigns achieve optimal performance and ROI.

What This Means for Our Clients

The rebranding to COCIE AI reflects our dedication to delivering buyer-focused solutions that address the programmatic industry’s most pressing challenges. Here’s how our new focus will benefit you:

• For DSPs: Gain access to unique CTV contextual targeting segments and curated inventory packages to streamline campaign execution.
• For Media Agencies: Develop custom targeting strategies using COCIE AI’s innovative solutions to enhance audience engagement and campaign results.
• For Brands: Deliver hyper-relevant ads to the right audiences at the right time, driving deeper connections and measurable outcomes.

Our Vision for the Future

COCIE AI is not just a rebrand; it’s a reimagining of what’s possible in programmatic advertising. By focusing on CTV contextual targeting and inventory curation, we aim to be the partner that helps buyers unlock the full potential of their campaigns in an ever-evolving landscape.

As we continue to innovate and expand, our commitment to providing unmatched value and performance remains stronger than ever. We’re excited about this new chapter and look forward to empowering our clients with AI-driven solutions that redefine the programmatic industry.

Join Us on This Journey

To learn more about COCIE AI’s solutions or to explore how we can help elevate your programmatic strategy, contact us today. Together, let’s shape the future of digital advertising

About Us

At COCIE AI, we specialize in delivering Advanced CTV Contextual Targeting and Curation Services to meet the evolving needs of buyers, including DSPs, media agencies, and brands. Our cutting-edge solutions empower clients to access premium programmatic inventory, implement unique targeting strategies, and optimize CTV, OTT, and audio campaigns for maximum impact.

With over 10 years of AdTech expertise, we are committed to innovation, helping our clients succeed in a rapidly evolving programmatic landscape.

 

COCIE AI’s Product Marketing.

Cocie Media Acquires Zemeho business operations for Monetization of Digital Audio Advertising Inventory Within Online Mobile Gaming and App Music Streams

Partnership Paves the way for Online Gaming and App Audience to be AI Accessed Programmatically for the First Time

Oulu, Finland – October 16, 2024 – Cocie Media®, a leading AI technology provider for the programmatic AdTech industry, today announced that Zemeho, the Finland-based creator of music streaming and audio programatic advertisement business operations for online games and applications has been aquired by Cocie Media. Zemeho’s business partnerships will now be used by Cocie Media’s premiere programmatic advertising exchange. This partnership enables the programmatic purchase of digital audio advertising inventory within online games and applications.

Through this acquisition, developers that utilize Zemeho for in-app music streaming can monetize their highly-engaged audiences by inserting targeted, relevant ads into the music within their games and apps. Global developers have utilized Zemeho for nearly a decade now to take advantage of this unique and powerful channel, leveraging targeted advertising to connect with their users utilizing their music in games and apps everyday.

“We are thrilled to acquire Zemeho’s business operations to bring this new category of inventory to the exchange,” said Ari Salmi, CEO at Cocie Media. “The ability to deliver a relevant message to these highly engaged users opens up an enormous opportunity for advertisers to reach a new audience in a unique and meaningful way.”

“We are excited to be part of the Cocie Media family to leverage the ease and efficiency of programmatic buying to help our partners monetize their app and mobile gaming audiences like never before,” said River Boche, Founder at Zemeho. “The mobile gaming and app audience is incredibly immersed in the online experience; it’s a tremendous opportunity to be able to incorporate programmatic AI targeted advertising into that engagement.”

About Cocie Media

Cocie Media empower premium publishers with cutting-edge programmatic Generative AI to enhance media monetization and maximize digital advertising potential. Cocie Media’s unique AI-driven products deliver actionable insights and superior performance, driving increased revenue and sustainable growth for our partners.

About Zemeho

Finnish based audio AdTech company, and the worlds first company to deliver programmatic audio advertising in to mobile games in 2015 through global partnerships with audio SSP pioneers. Zemeho’s main product is Valinta a customizable music player and programmatic audio advertising product that mobile developers integrate into their games or apps and enable user controllable streaming music and monetization of the audio.

Ari Salmi, CEO of Cocie Media Oy |  River Boche, CEO of Zemeho Oy