Get benefits of developing CTV & OTT content object Gen AI tools for Programmatic Advertising
Future Opportunities with Content Object Gen AI Tools
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1
Standardized Taxonomy
Developing a standardized taxonomy for content metadata will enhance buying efficiency across media owners, making it easier to scale programmatic CTV & OTT advertising.
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2
Optimized Workflows
Implementing AI tools to structure and standardize content object data can further optimize workflows, ensuring seamless data connectivity and enhancing overall efficiency.
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3
Enhanced Brand Safety and Relevancy
Advanced AI-driven tools can provide deeper insights into content, enabling better brand safety measures and more relevant ad placements.
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4
Greater Buyer Confidence and Spend
As transparency and targeting improve, buyers will likely increase their spend on programmatic CTV & OTT, benefiting both the buyers and the media owners.