Get benefits of developing CTV & OTT content object Gen AI tools for Programmatic Advertising

More Transparency

for Media Buying

Increasing Monetization

to Premium Publishers

Better Campaign

KPIs Performance

Boosting Productivity

in Adtech

Aligning Inventory Transparency, Data-Driven Buying, and Yields
Enhanced Transparency:

The content object is part of the IAB's OpenRTB standard, providing detailed contextual information within the bid request from the media owner to the SSP and DSP. This data includes genre, category, and content rating, enabling buyers to make informed decisions and aligning programmatic CTV with the transparency levels seen in linear TV.

Improving Targeting and Campaign Performance

Enables smarter, data-driven optimizations, allowing buyers to find their desired audiences more effectively.
Supports better targeting control, ensuring ads align with brand-safe and relevant content.

Increasing Publisher Yields

Encourages buyers to spend more on well-defined, transparent inventory.
Help publishers unlock new and incremental demand, potentially increasing yields and CPMs.

Simplifying Tech Stack and Workflows

Standardizes and connects data between buyers and sellers, reducing the need for manual workarounds.
Facilitates easier data transfer and dynamic content updates, streamlining the tech stack setup for media owners.

Future Opportunities with Content Object Gen AI Tools

  • 1
    Standardized Taxonomy

    Developing a standardized taxonomy for content metadata will enhance buying efficiency across media owners, making it easier to scale programmatic CTV & OTT advertising.

  • 2
    Optimized Workflows

    Implementing AI tools to structure and standardize content object data can further optimize workflows, ensuring seamless data connectivity and enhancing overall efficiency.

  • 3
    Enhanced Brand Safety and Relevancy

    Advanced AI-driven tools can provide deeper insights into content, enabling better brand safety measures and more relevant ad placements.

  • 4
    Greater Buyer Confidence and Spend

    As transparency and targeting improve, buyers will likely increase their spend on programmatic CTV & OTT, benefiting both the buyers and the media owners.

Conclusion

By leveraging content object signals and developing advanced Gen AI tools, Cocie Media significantly enhances the transparency, efficiency, and effectiveness of programmatic CTV & OTT advertising. This approach not only aligns with current market needs but also positions Cocie Media as a leader in driving innovation and growth in the AdTech space.
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